New York City, NY – In many ways, French Montana’s sophomore LP Jungle Rules is a make or break album for the 32-year-old Morroco-born rap...
New York City, NY – In many ways, French Montana’s sophomore LP Jungle Rules is a make or break album for the 32-year-old Morroco-born rap star. After a lot of build up, the album officially hit online streaming services this morning (July 14) at midnight.
#JungleRules #outnow @Spotify ☝️🔥🦍 pic.twitter.com/76LAbHcMKH
— French Montana (@FrencHMonTanA) July 14, 2017
His last album MC4 was set to become his proper sophomore follow-up to his Bad Boy Entertainment debut Excuse My French, which peaked at #4 on the Billboard 200 upon its 2013 release. Unfortunately, it instead became his twenty-first mixtape after it leaked as a result of a retail gaffe, leading it to become (commercially) shelved.
From a business perspective, that was a huge L to hold.
However, Twitter reactions to his new 18-song LP are proving that Jungle Rules, which is for all intents and purposes his second real album, is living up to the level of hype the smash-hit “Unforgettable” featuring Swae Lee — which went Platinum in the U.K today —has set.
.@FrencHMonTanA your new album is sick!!!! Everyone go listen to Jungle Rules 🙌🏼 https://t.co/petvA3u75l pic.twitter.com/TwquHYIeB7
— Demi Lovato (@ddlovato) July 14, 2017
What a day for @FrencHMonTanA: new album #JungleRules is out, and 'Unforgettable' ft. @goSwaeLee just went Platinum in the UK 💥 pic.twitter.com/xXCZ5Tzu0t
— Sony Music UK (@SonyMusicUK) July 14, 2017
#WhiteDress #JungleRules #TalkToMeNice😺 @FrencHMonTanA pic.twitter.com/m6maBW14Th
— DaQuickerPickerUpper (@WhoButLiberty) July 14, 2017
This new @FrencHMonTanA really slaps 🔥
— just ev (@evanbab1) July 14, 2017
godamnnn @FrencHMonTanA you bodied that jungle rules shit
— DICK APPT DAVE (@champagnedavee) July 14, 2017
@FrencHMonTanA bouta make me cry he got a Chinx verse and a Boss Don verse 😩🔥🙌🏽 album of the year for me #JUNGLERULES
— 2017NBACHAMPS 💍💍 (@_Klay_Curry) July 14, 2017
only like 3 songs into #JungleRules and this shit is so fire 🔥 y'all know how excited i was to hear max on a record? @FrencHMonTanA
— Dolla$z da Don 🦄 (@Damani_Brandon) July 14, 2017
Thank you @FrencHMonTanA for dropping my summer album
— Kieran🍾🏁🌺 (@KieranOliver11) July 14, 2017
The project features a verse by Max B that is so clean; you’d think that Max was home and hiding out in French’s studio. The song “A Lie,” which also features The Weeknd,” has been teased for the last week or so with an official cover and video stills. It will, in fact, be the third single from the album.
The Weeknd's face 😂 pic.twitter.com/1wytaYdSos
— Complex (@Complex) July 13, 2017
This nigga @FrencHMonTanA got on the hardest coat I've ever seen smh🤦🏾♂️.. #Bussin🌊💪🏾 pic.twitter.com/QiYbNGCvRY
— Huncho🌊™ (@_bhog_) July 13, 2017
officially got our first @theweeknd and @maxbiggavelli collab thanks to @frenchmontana 😤https://t.co/krndWKFKKT pic.twitter.com/UmNzMR60wu
— Genius (@Genius) July 14, 2017
Get your surf boards ready 4 tomorrow! @frenchmontana @theweeknd @maxb140 “A Lie” Prod by @harryfraud & @masarmasar https://t.co/YtSn2i2DOX pic.twitter.com/qlfUcBeJAf
— Max B (@MaxBiggavelli) July 13, 2017
.@FrenchMontana, @TheWeeknd, & #MAXB are set to drop 🔥🔥🔥. "A Lie" is coming soon, stay tuned to Vevo. https://t.co/QSDu7ZnX9J pic.twitter.com/hbibWzXDyq
— Vevo (@Vevo) July 13, 2017
The second single, the Organized Konfusion sampled single “Bring Dem Things,” brought back the ‘Skateboard P’ Pharrell that we haven’t heard since “Mr. Me Too.” He recently discussed the collaboration in an interview with Billboard.
“Sometimes it’s like somebody trying to get JAY-Z on his Reasonable Doubt vibe,” said French. “For somebody to tap back into their old sounds is kind of a blessing — to have Pharrell do that was even more of a blessing.”
.@FrencHMonTanA got the old Skateboard P @Pharrell to come out. https://t.co/OTZ1vr1d01
— Clyde (@sneakerboxClyde) July 14, 2017
I still can't believe that French Montana has a song sampling Organized Konfusion's "Stress" and that I actually like it.
— Alex Gale (@AlexGale) July 12, 2017
With “Unforgettable” peaking at #10 on Billboard’s 100 Chart, and the video doing 160 million plus in views, this LP is guaranteed to do numbers. This is just the beginning of what will likely be a huge rest of the year for Frenchie, though, who hinted during an interview with MTV at a mixtape with Migos.
🔥 @FrencHMonTanA talks to @GabrielleWilson about the possibility of a mixtape with @Migos in the near future: pic.twitter.com/f0l6kmJoiS
— MTV (@MTV) July 14, 2017
Outside of music, the journey of making this album seemed to awaken a more philanthropic side to French, whose “Unforgettable Challenge” was was also a campaign dedicated to raising awareness of, and directly benefit the Mama Hope Organization, whose mission is to support global entrepreneurship as a path to ending extreme poverty. He hinted at a future charitable venture on Twitter after a recent trip to Morocco.
Next year if I'm alive I'm building a musical school for all musical geniuses in morocco !!
— French Montana (@FrencHMonTanA) July 12, 2017
Were you feeling Jungle Rules? Let us know in the comments! Also, if you’re in the NYC area, you can catch French doing a meet-and-greet at the Billionaire Boys Club store in Soho.
OK #NYC …YOU READY??? DOING A MEET AND GREET NEXT WEEK, JULY 19TH AT THE @bbcicecream STORE IN SOHO!! MEET ME THERE! #JungleRules pic.twitter.com/ORFScvbU1F
— French Montana (@FrencHMonTanA) July 14, 2017
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