Action Bronson’s blond-wigged action hero is back. For his new video for “The Chairman’s Intent,” Bronson reloads with director Ric Cordero...
Action Bronson’s blond-wigged action hero is back.
For his new video for “The Chairman’s Intent,” Bronson reloads with director Ric Cordero, who also helmed the visuals for 2012’s “The Symbol” single, where Bronson’s protagonist previously gunned down enemies and slow-mo frog-splashed a poker game.
The new video returns to the schlocky ’70s grindhouse aesthetic, filled with VHS tape static, explosions and hang-gliding.
The two collaborators seem intent on turning the videos into a full-blown series.
“MASTERPIECE. THIS WILL BE A SERIES FOR SURE ON THE BIG SCREEN,” Bronson wrote in an Instagram caption of a clip from the video. Cordero echoed the sentiment, writing, “Mark my words, we’re turning this into a series” in his own post.
The video release is the latest step in the rollout for Bronson’s forthcoming Blue Chips 7000 album. After some frustrating delays, Bronson’s first full (music) project since 2015’s Mr. Wonderful breakout will arrive August 25.
BLUE CHIPS 700000000000000000000000000000000000000000000000000000 AUGUST 25th https://t.co/dQhEKDJHP9
— BLUE CHIPS 7000 (@ActionBronson) July 27, 2017
Watch the video above, and scroll down for the Blue Chips 7000 album art.
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